IOC Predicts Record-Breaking Global Viewership For Paris Olympics 2024

IOC President Thomas Bach forecasts record-breaking broadcast and social media engagement for the Paris Olympics 2024, with massive expectations of reaching half of the world's population as the Olympics started their second week on Saturday, August 3. Thomas Bach highlighted the increase in global viewership and global engagement anticipated by the end of the 2024 Summer Olympic games, scheduled from July 25 to August 11, predicting that half of the world's eight billion population would either tune in via app or TV or connect via social network. Bach also pointed out that the broadcast and digital numbers were skyrocketing. With 6 days left, we are all set for an exciting finish from all the participating nations in the Paris Olympics 2024.

IOC Predicts record-breaking global viewership for Paris Olympics 2024

Amidst all the excitement in the Paris Olympics 2024, IOC President Thomas Bach forecasts record-breaking broadcast and social media engagement for the Paris Olympics 2024, with massive expectations of reaching half of the world's population as the Olympics started their second week on Saturday, August 3. Thomas Bach highlighted the increase in global viewership and global engagement anticipated by the end of the 2024 Summer Olympic games, scheduled from July 25 to August 11, predicting that half of the world's eight billion population would either tune in via app or TV or connect via social network. Leading up to the second week of the 2024 Summer Olympic Games, Viacom18, the official Indian broadcaster of the Olympics, estimated that about 120 million viewers would watch the Olympic games on their television network Sports18. Meanwhile, as per reports far more viewers were expected to watch the event on the broadcaster's streaming platform, JioCinema.

Talking about the host nation, early data showed an 83.3% audience share in France for the opening ceremony on July 26, illustrating the widespread interest in the event. In the USA, NBC's streaming platform Peacock had already exceeded the total viewership of both the 2020 Tokyo Olympics and 2022 Beijing Olympics combined within just three days of the ongoing edition. According to the U.S. broadcasters NCUInternational, the six-day Total Audience Delivery averaged 33.0 million viewers across both live Paris and U.S. time slots, marking a 76% increase from Tokyo’s 18.8 million.

🇫🇷 PARÍS 2024 🇫🇷

Los participantes de la decatlón en una particular foto.#Paris2024 #Olympics#Athletics pic.twitter.com/NaQG9i5hyz

— Alerta News 24 (@AlertaNews24) August 3, 2024

Similarly, the European rights holder, Warner Brothers Discovery reported surpassing the total unique streaming viewers for Tokyo within the first two days of the Summer Olympic games. In Japan, a consortium of broadcasters reported that 82.7% of the total Japanese audience had tuned in within the first week of the games. Additionally, social media engagement for the Paris Olympics 2024 has skyrocketed, with more than 8.5 billion interactions recorded so far, showing a 40% increase over the entire 2020 Tokyo Olympics. Bach confidently stated that these figures indicate that more than half of the global population is expected to follow the 2024 Paris Olympics.